The story begins in 1990 with Chuck
who went to college in Rhode Island at Roger Williams
At the bars they started carrying Yuengling Black and Tan. He remembered his older brother's stories about how cheap and
tasty Yuengling was, and he quickly fell in love with it himself.
Just before graduation in '92, a bunch or us made a road trip to Penn State. Knowing that he could find Yuengling there, Chuck
bought a case of 16 oz. Premiums and shared them
with his friends. Once we all had a taste, we instantly fell in love. Soon we were all drinking Yuengling at a local
Irish tavern on Route 22 named Jack
Then Jack's made the unfortunate decision to drop Yuengling and go with some Czech Beer. So we took it upon ourselves to drive 45 minutes to Pennsylvania (every other Thursday) to obtain this rare commodity. At the time, a case of Yuengling Premium 16 oz.
returnable bottles was only $9.50.
It Gets Better
So, late one Thursday night, Chuck and Dave wrote Dick Yuengling a
letter asking for memorabilia and a list of bars who carry Yuengling. To their
amazement Yuengling actually wrote back! They gave us a bunch or posters, and pamphlets, and a list
of beer distributors in NJ who carry Yuengling. This was a happy day!
Next thing you know we were all taking the day off work to go to the brewery.